There’s a lot of people who like to hate on Kim Kardashian. While I don’t consider myself one of the haters, I can’t say that I am a fan. Though I’ve never seen an episode of any Kardashian related show I can’t help but learn tidbits of her life while waiting to pay for my groceries. Somehow, even though I have never seen one episode of any her shows, I know Kim K. has sisters named Khloe and Kourtney, along with two younger ones that are not as famous. I know her mom is Kris Jenner and I know that her stepdad is Bruce Jenner, the famous decathlete. I know that Kim has a baby with Kanye West named North. How do I know so much about Kim Kardashian without watching her shows? Because Kim Kardashian is a PR genius.
Kim Kardashian is and has been one of the most famous women in America for quite some time now. But why is she famous? Is she a singer, politician, actress? No. The woman is famous for virtually no reason. Her fame has now given her the opportunity to sell products like nail polish, jewelry, perfumes and more under her name.
How did Kim accomplish her empire? How the heck did this “normal” lady build an empire? Through genius marketing and PR moves. When ratings for her show start to drop, there’s a surprise engagement, baby announcement or fight. Kim K is rumored to be extremely cooperative with the paparazzi. Kim will tip off the paparazzi as to where she will be, so that pictures of her in the media will be when and where she wants them to be. Sometimes Kim will sell her own vacation, wedding or other highly sought after pictures to the press herself. It is estimated that she made a cool $100,000 selling pictures of herself and ex-husband Kris Humphries in Mexico.
Other celebrities have taken noticed Kim’s marketing prowess. With 13.85 million followers on Instagram and 20.7 million followers on Twitter, this woman who fell into fame is quite impressive.
In an interview with The Hollywood Reporter Olympic swimmer Ryan Lochte, he said, “Kim started from pretty much nothing, and now everyone everywhere knows who she is. That’s what I want to do.”
Say what you want about Kim, she knows how to work the media. Bad press is good press in the case of Kim, and she knows this. Her and beau Kanye were recently on the cover of Vogue magazine, there’s now a image of the “ideal woman” the emulates Kim floating around on social media and there are whispers of a $30 million wedding with Kanye. Kim hasn’t peaked and she isn’t going anywhere. Keep your eyes up in the checkout lanes for what’s to come.