There aren’t a lot of mom’s better than mine. If you want to know how successful a mother is, look at her final product. My mom has two grown children who are pretty self-sufficient, paying for school on their own with no loans and getting pretty good grades while doing so. My brother and I are fairly well adjusted, contributing members of society who both have won awards and accolades for various accomplishments. I can say without a shadow of a doubt that my mom is a huge part of our success and my brother and I wouldn’t be where we are now without her.
In another blog, I wrote about social media no-nos. Although I can be critical, I love social media. Some people hate it, but in my opinion the pros of social media far outweigh the cons. Social media is an important part of both your personal and professional PR portfolio. In general, I prefer following individuals over corporations. I feel more of a connection with individuals and usually the message seems more sincere. But, there are a handful of days out of the year where I want to delete every individual off of my news feed. One of these days is Mother’s Day. Mother’s Day is a time when I prefer the corporate mother’s day messages over the individual ones.
Here’s my issue with the mother’s day posts. First of all, none of the captions with the photos are original AT ALL. Nearly every
mother’s day post uses some variation of “Happy Mothers’ day to the best mom on the planet. I appreciate everything you do for me. I love you.” I wish people would get a little more creative with their captions. Mine would say something along the lines of, “Although this picture may lead you to believe otherwise, no I’m not adopted. This is my mom and she’s awesome and I love her. Happy Mother’s Day Mom!” Still gets the point across, but isn’t the same old Hallmark boring I’ve read about 100 times today.
Now I said my mom’s day post would say because I haven’t posted a Mother’s day shout out. Why? The first reason is that my mom would be angry if I posted a picture of her. Like a lot of moms out there, she hates having her picture taken and hates pictures of her being out in public even more. I am doing her favor by not posting a picture of us on social media. The second reason I haven’t posted anything is because my mom DOESN’T HAVE SOCIAL MEDIA. She would never see the tweet/status/post unless I showed it to her on my own device. I’m guessing this is the case with about half the mom posts I see. Your mom isn’t going to see that, so why are you posting it? Are you trying to brag about how awesome your mom is? Are you just doing it because everyone else is and you don’t want to feel left out? Maybe instead of being on your Instagram, you should put your phone down and spend the day with your mom, you know, actually doing stuff together.
There are some Mother’s Day posts I really enjoy reading. Non-profits and corporations nail it when it comes to mom’s day. Although it’s almost a guaranteed PR move to get you to support their cause or buy more of their product, I still love it. Politicians have also done a nice job of supporting their mamas this year. In particular, John Boehner’s video tribute to his mom was excellent. Some of my other favorites included The American Legion‘s tweet and picture referring to mother’s currently serving. Oreo also had an adorable tweet that encouraged followers to save the last Oreo for mom. Even the NBA got in on the Mother’s day action with a simple tweet that still touched my heart.
Holidays are a time when businesses can capitalize on either selling more product, increasing traffic to their pages, developing the personalization of their company or all three. It’s not often that I prefer corporate social media over that of my friends but when it comes to originality and the “aw factor,” corporations have become quite good at pulling at our heartstrings.
P.S. I love you mom. Sorry for the picture.