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0 The Single Life is Exhausting

  • April 20, 2014
  • by Connie Morgan
  • · In the News

I’ve been blessed to have many talents. I’m reasonably intelligent, athletic, musical and occasionally I can crack a good joke. I claim its because of the mutant half-breed genes. One thing I’m not good at is boys. A lot of women (and men) claim that they suck at relationships. Why is this? Why do signals get misinterpreted? Why do moments of opportunity get surpassed? Why am I not where I want to be?

SingleNow that I almost have two degrees, my college education causes me to relate everything in my life to what I have studied in school. Economics is a fancy way of saying “the study of choice,” while my PR degree included nothing but communication courses! So I should be great at making choices and communicating my wants and needs right? Wrong. But when you think about it, everyone is a PR professional in a way. Public Relations is “the professional maintenance of a favorable public image by a company or other organization or a famous person.” While this definition states that the image being maintained is an organization or famous person, we are all maintaining our own image to the public every day. Social media, in-person interaction, texting, calling, its exhausting. The funny thing is, the same stuff that can get a Fortune 500 company in trouble with the public, is the same stuff that can get an individual in trouble with the public.

Using incorrect grammar or spelling in any social media post is my nightmare. What’s worse is that one little mistake can make you appear to be a total dummy to whoever you are crushing on. It seems like no matter how many times I check my post or tweet or comment before I hit send, errors occasionally slip through. Some people are such nazis about this, that a misspelled word could mean intellectual suicide!  Oh, you used the wrong “your?” You’re (your?) now an idiot in the eyes of your followers. The same goes for major vodafone-gave-itself-a-pr-headache-after-an-employee-sent-out-an-obscene-homophobic-tweet-from-its-official-accountorganizations. Even more terrifying is the thought that someone might hack your account and write something embarrassing. Oh, your friend posted “I love pooping more than anything” on your Facebook page. Yeah right, you’re now a freak in the eyes of your followers. Telecommunications company Vodafone had a PR headache when a homophobic tweet was sent from their account by a supposed hacker. These sort of public relations nightmares can ruin any chance at a relationship with one special individual, or thousands of individuals.

someecards-love-communicationCEOs, celebrities and politicians have all gotten into trouble over saying stupid stuff. CEO of Abercrombie & Fitch, Mike Jeffries was nailed to the wall when he said, “Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard.” Mel Gibson lost his A-list status when it was discovered that he said, “The Jews are responsible for all the wars in the world.” And politicians seem to have the worst PR mangers in the world because they are constantly making ridiculous statements, such as Bill Clinton‘s infamous, “It all depends on what the meaning of the word ‘is’ is.” When I am around someone I like, I get nervous, I say the stupidest things. This usually involves me letting too much of my weird show, too early. For instance, admitting that I am obsessed with unicorns on the first date, or mentioning that chicken gizzards are one of my favorite snacks. I get nervous, it slips! The same probably happens for people constantly speaking in the spotlight though that’s still no excuse.

Sometimes I wonder how I can expect to manage the reputation of an organization when I can’t even manage my own reputation. I’ve been referred to as “the quiet one,” “the crazy one,” “the serious one,”  and recently my fellow employees told me that I would do well in prison. I didn’t know whether to be honored or to be insulted. I’m not quite sure what I want to portray myself as to the public but perhaps some corporate PR strategies would work well in my personal life.

 

2 All Hail the Queen of PR

  • April 14, 2014
  • by Connie Morgan
  • · In the News

There’s a lot of people who like to hate on Kim Kardashian. While I don’t consider myself one of the haters, I can’t say that I am a fan. Though I’ve never seen an episode of any Kardashian related show I can’t help but learn tidbits of her life while waiting to pay for my groceries. Somehow, even though I have never seen one episode of any her shows, I know Kim K. has sisters named Khloe and Kourtney, along with two younger ones that are not as famous. I know her mom is Kris Jenner and I know that her stepdad is Bruce Jenner, the famous decathlete.  I know that Kim has a baby with Kanye West named North. How do I know so much about Kim Kardashian without watching her shows? Because Kim Kardashian is a PR genius.

VOCVN00WR0_1-2.pdfKim Kardashian is and has been one of the most famous women in America for quite some time now. But why is she famous? Is she a singer, politician, actress? No. The woman is famous for virtually no reason. Her fame has now given her the opportunity to sell products like nail polish, jewelry, perfumes and more under her name.

How did Kim accomplish her empire? How the heck did this “normal” lady build an empire? Through genius marketing and PR moves. When ratings for her show start to drop, there’s a surprise engagement, baby announcement or fight. Kim K is rumored to be extremely cooperative with the paparazzi. Kim will tip off the paparazzi as to where she will be, so that pictures of her in the media will be when and where she wants them to be. Sometimes Kim will sell her own vacation, wedding or other highly sought after pictures to the press herself. It is estimated that she made a cool $100,000 selling pictures of herself and ex-husband Kris Humphries in Mexico.

Other celebrities have taken noticed Kim’s marketing prowess. With 13.85 million followers on Instagram and 20.7 million followers on Twitter, this woman who fell into fame is quite impressive.

In an interview with The Hollywood Reporter Olympic swimmer Ryan Lochte, he said, “Kim started from pretty much nothing, and now everyone everywhere knows who she is. That’s what I want to do.”

Say what you want about Kim, she knows how to work the media. Bad press is good press in the case of Kim, and she knows this. Her and beau Kanye were recently on the cover of Vogue magazine, there’s now a image of the “ideal woman” the emulates Kim floating around on social media and there are whispers of a $30 million wedding with Kanye. Kim hasn’t peaked and she isn’t going anywhere. Keep your eyes up in the checkout lanes for what’s to come.

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